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Market share the kingly way nibbled at the apple

Date Added: February 18, 2011 07:38:10 AM
Author: goodscoolwang
Category: Business & Economy

Zhongguancun Online research report released late last year showed that since 2007, the size of the global smartphone market in more than 20% average annual rate of expansion. IT users in China in 2011, the proportion of smart phone plan to buy up to 96.5%. This indicates that China's smart phone market in 2011 will show a potential blowout. This attractive cake around the smart phone, present, there are apple, blackberry, Nokia, Motorola, Dopod, Samsung and other foreign brands who snatch. China Cool, Lenovo, Meizu and a few other brands began to snatch those who join the ranks of low-cost strategy. There is no doubt that all the Apple brand in the market share leader. February 16, Samsung Electronics executive vice president of global product strategy Won-Pyo Hong, said the company introduced low-end price of only $ 25 phone is not for profit as the goal, but to attract new users through the use of low-cost cell phone brand Samsung phone. Won-Pyo Hong, said in an interview: "Those are not cheap phones for profit. We do not intend to use the price of only $ 25 a phone to improve profitability, we want the first time consumers to buy cell phones from Samsung. "Samsung Electronics is now sold each month millions of cheap cell phones, it has been in the hands of low-end handset market from Nokia, took away a lot of market share. Won-Pyo Hong said Samsung intends to sell over 300 million this year, cell phones, smartphone sales are expected from last year's 25 million to 60 million. "A year or two, we will not do it like the iPhone, high-end products. Because it is very cruel for some competition, though profitable, but the competition is more fierce, we will not touch it." TCL Communication said Guo Aiping, President. At the same time, he believed that the smart phone sales, domestic brands have a natural advantage, "the consumer's understanding of foreign brands is the main operator B2B, B2C, but also sales of cell phones, we know better the needs of people." TCL Communication is not only thousands of intelligent machines to compete by the market. As the "communication Gemini," the ZTE and Huawei are also new action: ZTE recently came news that insiders have launched low-end systems based on Android 3G smart phone, "I hope that as the focus of its further development"; Huawei 5 in one fell swoop recently launched low-priced smart phone is a continuation of "universal occupation of the smart phone market" strategy. Qi Qiao Chutian after domestic cell phone handset is a high-profile set phrase "3G in China to promote those who do," the aspirations. Day language Xiao Zhaojun, vice president recently said that "the market standard in each network, the days of thousands of words every month listing of 3G products to promote." Most cell phone manufacturers in the country seems, in the 3G cell communication gradually replaced by the 2G against the backdrop of the global smart phone is an inevitable trend, and in the domestic market, thousands of intelligent machines will also become a point of market development effort(iphone 3g accessories). Therefore, the re-launch a complete performance with a relatively low-end smart phone not only meet the user's 3G experience, but also to protect themselves in this upcoming market place. Meanwhile, the domestic terminal manufacturers to benefit from lower labor costs and other favorable factors, 3G smart device market in the thousands have certain advantages. Industry market research firm in a report that the global non-smart phones is now in a relatively saturated state, and this corresponds to the proportion of smart phones from the current 20% rise over 1 / 3. In addition, about 60% of users are more willing to buy cell phones under 300 dollars, making the low-cost smart phones will account for more than 50% share(chinese smartphones). Thus, low-cost cell phones is still the flagship product, smart phones, many consumers giants feast just unattainable dream. Low-income consumers in emerging markets, especially the young group, the Internet has a strong adhesive needs, their current use of feature phones, replacement stronger when the desire to obtain low-cost smart phone. With such a huge market share, presumably the operators, manufacturers had to lay the cheap smart phone market thinking.From: wholesale iphone cases
 
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